From Tech to Victory: Start-up Approaches for Group Leadership

Strategic marketing is critical for startups seeking to get traction and drive growth. If you're a founder struggling to attract attention to your item or business, it's time to shift your focus from product advancement to advertising and marketing technique. With the appropriate strategy, you can effectively get to and involve your target audience

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Mastering today’s Buyer’s Journey is Crucial to Win in Marketing for B2B - Interview with Mark Donnigan Startup Marketing Consultant

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying

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B2B Marketing - Mark Donnigan Interview

By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's fast-paced service world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the dis

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